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Bi-weekly Newsletter  March 13, 2006  Issue 5, Volume III
 

 

A Brief Introduction to Nan Luogu Xiang Area: New Life of Old Beijing

Nan Luogu Xiang (South Gong and Drum Lane) is a place where you can see creative ways both to change and to preserve traditions.

Nan Luogu Xiang area was built in the Yuan Dynasty with more than 700 years of history. This area is very central, just to the north of the Forbidden City and on the east side of the axial line that runs through Beijing from North to South.

The area has the oldest, largest and best preserved traditional courtyards that Beijing can offer. As a result, the entire Nan Luogu Xiang area is included in the Cultural Heritage Preservation Program approved by the Beijing municipal government.

In recent years, over 30 bars and restaurants, and numerous fashion shops have gradually turned Nan Luogu Xiang into a trendy area for both daytime sightseeing and funky nightlife.

Next time when you are in Nan Luogu Xiang, make sure to check out its new invention - Velo Tour, which successfully combines the performance of an environment-friendly transport with the high awareness of a top advertising media.

The successful promotional model is expanding at international level. Today, Velo is operated successfully in cities such as Amsterdam, Athens, Barcelona, Beirut, Bordeaux, Cardiff, Copenhagen, Kyoto, London, Melbourne, Milan, Riyadh, Rome, Seoul, Sydney, Tallinn, Tokyo, Vienna, Vilnius, Warsaw, and a number of cities in Germany.

In 2005, Velo came to Beijing!
We are looking forward to seeing your ad in motion.

 

 

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